This trend is set to continue, and sponsored research, combined with the company’s own resources such as their website, will become the first port of call for investors wanting to form their own opinions.
The Mifid directive comes into effect in January 2018 and further clarification is expected in May. But it is clear traditional models are changing – the research market is hotting up as the industry becomes more accountable.
Edward Marten is chief executive of QuotedData and Marten & Co