'It's important to advisers to meet us face-to-face'

Of course, just two months in, Brown says: "I'm still still trying to figure out where things are and how to use the nice espresso machine", but he's going back to studying as well in what passes for his spare time. 

"My main objectives are to support the distribution teams on the tax and fund side, build out a pathway to support the team's personal development, making it really structured", he says.

Brown pauses. "When you're not actually advising, even if you do the exams to get the theoretical knowledge, the adviser does it day to day and has a much deeper practical knowledge.

"So I think it's important that we have a more holistic oversight of what advisers really do day to day, so that we can support the advisers on a much deeper level."